I’m a Full-Funnel Facebook Ads Strategist helping eCommerce brands, coaches, and service providers generate consistent sales and qualified leads using high-performing Meta Ads (Facebook & Instagram).

I don’t just run ads—I build entire campaigns that convert. From research and offer positioning to ad creation, testing, and scaling, I handle the end-to-end strategy and execution so you can focus on running your business.

What I Bring to the Table (Full Facebook Ads Management)

I’m a Full-Funnel Facebook Ads Strategist (Facebook & Instagram Ads) helping brands scale profitably, from research and offer strategy to ad copy, testing, retargeting, and scaling. Here’s exactly what I do:

1. Strategy & Research

• Deep dive into your business, product/service, and goals
• Competitor research to identify winning angles and gaps
• Customer avatar & audience profiling (ideal buyer, behaviors, pain points)
• Funnel strategy planning: TOF (awareness), MOF (consideration), BOF (conversion)
  

2. Campaign Setup

• Business Manager and Ad Account structure setup
• Meta Pixel installation and testing across your website or funnel
• Custom conversions and event tracking (Add to Cart, Purchase, Leads, etc.)
• Audience creation: Custom audiences, Lookalikes, Retargeting groups
• Campaign objectives: Conversions, Leads, Website Traffic, Engagement
  

3. Ad Creation

• Scroll-stopping ad copywriting (based on proven frameworks)
• Creative concepting: static images, carousels, videos, UGC-style (if available)
• A/B testing for creatives, copy, headlines, CTAs
• Offer structuring (limited-time deals, lead magnets, value stacking)
  

4. Launch & Optimization

• Campaign launch with controlled budget testing (CBO or ABO depending on stage)
• Monitor early performance indicators (CTR, CPM, CPC, Relevance Score)
• Adjust targeting, placements, and creatives based on live data
• Budget scaling once proven: horizontal (more ad sets) or vertical (increase spend)
  

5. Reporting & Scaling

• Weekly performance reports with actionable insights
• Clear breakdown of KPIs: ROAS, CTR, CPA, CPL, AOV
• Scaling strategies based on winning ads/audiences
• Audience exclusions to avoid fatigue
• Continuous A/B testing and creative refresh to maintain performance
  

This is a hands-off solution for you. I handle the full funnel, and optimize consistently.

Proven Results

• 9 course purchases from $302.54 ad spend, achieving a 9.94% ROAS

• 25 course purchases for $388.91, producing $7,043 in revenue (18.11x ROAS)

• Achieved a $0.82 CPL (Lowest Cost) for a high-ticket business by optimizing the entire lead funnel

• Generated 100 website purchases with just $252.97 ad spend, resulting in $11,773.97 in revenue—a 45.29x ROAS

Tools I Work With

• Meta Ads Manager & Business Suite
• Meta Pixel & Events Manager
• Google Analytics, HubSpot, GoHighLevel, AgencyAnalytics
• Canva, ChatGPT (for ad copy ideas), and other creative tools
  

Ready to Turn Your Ad Budget Into Real Results?

Whether you run an eCommerce store, offer coaching services, or manage a service-based business, effective Facebook Ads can drive serious growth. But results only come when campaigns are built on the right strategy.

I don’t just run ads. I create full-funnel systems that attract the right audience, generate conversions, and scale profitably. From research and targeting to ad copy, testing, and optimization, I manage the entire process with performance as the top priority.

The campaigns I build have delivered measurable success, including returns of 3x, 18x, and even 45x on ad spend. When you work with me, you’re getting more than an ad manager. You’re working with a partner who understands how to turn every dollar spent into real revenue.

If you’re ready to stop guessing and start scaling, I’d love to hear more about your business and goals.

👉 Book a free strategy call today
📩 Or reach out directly through the contact form
➡️ Visit my Upwork Profile

Let’s work together to build Facebook Ads that not only run but actually perform.